Initial Audit
Every SEO campaign starts with an in-depth review of your website. We review where you are now, audit existing content, identify gaps, and create a scalable site architecture.
Keyword Research
We’ll use keyword research tools and your website data to assess which keywords are most important for your business. Keyword selection is driven by ROI – not just traffic.
Competitor Analysis
Keep your friends close and your competition closer. The goal is to get a panoramic view of what you’re up against and how you can get to where you want to be.
Content Creation
Once we’ve defined your competition and target keywords, it’s time to get to work. New content is added and new pages are added in order to improve your SERP visibility.
On Page Optimisation
Around 20% of your SEO success is determined by on-page optimisation. We’ll make steps to improve load speed, meta data, images, internal link structure, and site architecture.
Link Building
We’ll audit your existing link profile, disavow negative or toxic links and implement a white-hat link building strategy to build your website authority and increase rankings.
Ongoing Content Strategy
Content creation is the key to SEO success. We’ll build and curate a content calendar that will form the basis of your organic content marketing campaign.
Reporting & Tracking
We’re motivated by your ROI. We’ll deliver monthly reports that track your keyword rankings, organic visibility, website analytics, and optimise your site accordingly.